About us

Purefoods specializes in offering effective hospitality solutions which enhance efficiency as well as profitability and reputation in the Food and Beverage Industry. We offer customer service with creativity, flair and style and provide equity stakes to our operational management in order to incentivise the operator to run an owner driven business.

Purefoods is the holding company including  Salsa Mexican Grill and has a business partnership with Comair operating Foodirections- Catering division of Comair.

The companies policies and procedures have been adopted from our companies which have been operating in the Food and Beverage industry for an excess of twenty five years.

Purefoods has a level 4 B-BBEEE rating and believes in diversity and development.

OUR BRANDS

Our services

Architects of Business Solutions

Pure Foods specializes in offering effective solutions which enhance efficiency as well as profitability and reputation. We offer customer service with creativity, flair, and style, and provide equity stakes to operational management in order to incentivise the operator to run an owner driven business.

Full turnkey solutions

We offer customer service with creativity, flair, and style, and provide equity stakes to operational management in order to incentivise the operator to run an owner driven business.
This is practiced across all of their operations, by ensuring that they deliver a full turnkey solution in the Food and Beverage industry, from concept to completion and a personalized solution driven service.

Management Structures

Pure Foods installs proven management structures such as accounting and reporting systems that produce comprehensive results. We have an intricate understanding of the markets in which we operate, thus maximizing revenue and resulting in better returns for all. Pure Foods has risk management and control systems in place and offer high-end market specialization in the Food & Beverage industry.

What else we provide?

Global coverage

We deliver growth for our clients by covering every aspect of how their brand is managed.

Profitable Partnerships

We pride ourselves in partnering with our clients to achieve growth through increasing breadth and depth of distribution and driving sales by creating exceptional experiences.

Staff

The company has strict policies of employment (all staff are highly skilled) and employment equity is practiced. We provide a value added service in all aspects pertaining to event management and have experience in dealing with up market clientele on a daily basis.

OUR DIRECTORS

Chris Nicolopoulos
Joint CEO

Chris Nicolopoulos Purefoods CEO, has established many restaurants, franchises and catering outlets. Chris’s gift lies in restaurants and hospitality, his eye for detail, vast knowledge and love and compassion for his staff.

His has more than 30 years experience in hospitality.

Symeon Yiallouris
Joint CEO

Symeon started his successful career as a restaurateur and has extended his portfolio to many successful restaurants, Symeon graduated in 1998 with his PPL and is now an experienced helicopter pilot.

Symeon has a strong affiliation to the Young Presidents Association which has mutual interest in social business networking. Symeon’s strengths lie in strong business relationships, vibrant personality and incredible ambition.

Both Symeon and Chris follow their dreams, taking one step at a time, climbing the ladder of success. Striving for perfection with any challenge. Good planning is the key to success and the correct end result is the ultimate satisfaction.

Aubre Wilbers
Finance Director

Aubre Wilbers our Finance Director has much experience in the hospitality.

Aubre’s passion does not only include Finance as he is able to understand the requirements on an operational level too making him an exceptional director.

Aubre would manage all the companies financial sectors including auditing and business planning

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Latest news

Team-building day at Pure Foods

Team-building activities are a way to provide high-impact learning, increase team skills and communications, and improve morale and productivity. Employees benefit through experiencing a sense of accomplishment in working as a group to complete a challenging task and learning ways to improve communication skills. Team building allows employees to return to the office reinvigorated and […]

Supporting Johannesburg Alliance for Street Children

The Alliance, which serves all of Gauteng and, especially, Johannesburg, is an umbrella organisation for groups dealing with street children. It engages in capacity building in these organisations. It also carries out research on trends and issues relating to street children and policy development. Results of its research are shared with local, provincial and national […]

Supporting Cotlands

Cotlands is a non-profit South African organisation that provides for orphaned and vulnerable children’s needs. We are currently active in six provinces, providing a full continuum of care to over 8,000 beneficiaries. Our projects offer services ranging from community based care through to residential care of vulnerable children between the ages of 0 and 12 […]

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